First, let’s get one thing straight. You need an audience. This may seem self-evident, but too many causes rely on a handful of major donors or stakeholders to sustain them, neglecting the potential thousands who are interested in offering support. As I’ve written before, you can have the greatest mission in the world, but if […]
Read More… from The Guaranteed Way to Drive Online Awareness
Content Marketing for Nonprofits The Content Marketing Institute defines content marketing as a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Does this definition hold true in terms of content marketing for nonprofits? Yes. […]
SEO for Nonprofits Let me start with this: SEO (Search Engine Optimization) works. For years, I myself doubted this for our own agency, as I pored over tips and strategies and algorithm updates, convinced that Google was going to usurp SEO entirely for itself. But I now realize that I was being lazy, and that with […]
Congratulations! Your nonprofit is growing, and as a result, you’ve outlived your existing software platform. Or, maybe you’re moving along steadily, but finding it hard to get things done with your current set of digital tools. Do you look for a new all-in-one digital suite to handle it all? Do you build custom, from the […]
Read More… from Three Steps to Choosing the Best Software for Nonprofits
It’s 2007. Steve Jobs has just walked off the stage, having delivered one of the most iconic—and seminal—presentations in business history. The iPhone now ushers in an era of mobile-first digital interaction. And, at the heart of this interactivity is the app. But that was 15 years ago. Are apps for nonprofits relevant? In this […]
It’s been an interesting year for nonprofit marketing strategy. Predictions that the entire nonprofit industry would seemingly collapse under the weight of COVID didn’t come to fruition. Instead, in 2021 we saw our clients focus, adapt, and do what they had to do to serve their constituencies. Whether it was moving to virtual events and […]
Read More… from The Top Five 2022 Nonprofit Marketing Strategy Trends
BCS Interactive is being considered to present a talk at the Nonprofit Technology Enterprise Network (NTEN) Conference this coming March, and we can use your support. Close to 450 topics have been submitted from consultants, nonprofits and agencies across the country; the final list of topics is chosen by NTEN through a combination of internal committee input and […]
Read More… from NTC 2022 Is Coming. Will We Be Your Favorite?
We hear frequently from organizations about their nonprofit digital strategy, and the conversation usually goes something like this: “We need to raise X dollars in donations in the next fiscal year, so we’re launching a Facebook Fundraiser and a crowdfunding campaign. What do you think?” or “We’re posting a new initiative on Instagram, Twitter and […]
Read More… from The Three Elements of Nonprofit Digital Strategy
In recent years, the concept of “design” in business has taken on a greater role than how it’s classically been defined (i.e., visual layout, graphics, branding, etc.). As organizations realize the importance of user feedback in developing both products and services, an entire methodology–referred to as design thinking–has evolved. Mission-based organizations can benefit from using […]
Read More… from Design Thinking for Innovation in Purpose-Driven Organizations
As I was submitting talks to nonprofit marketing and technology conferences last year, I was struck by how often I kept coming across a specific term on the conferences’ websites and event content. It was something I had heard and seen in passing before, but the frequency with which I was now seeing it made […]